New Japanese Haircare Trend: Non-Silicone Shampoo


If there's one thing that I've learnt from the recent launch of Bene Premium Hair Care Series in Zebra Square a few weeks back, it would definitely be the statement "A rise in non-silicone haircare products in Japan." Of course, something new in Malaysia, it's no longer new in an advanced country like Japan. Apparently, the sudden appearance of non-silicone shampoos in Japan started way back in 2010 but only the past year, more people took notice of it. 



Understanding Silicone

Silicone is an ingredient widely used in shampoos that provides the smooth and less frizzy finish. The problem with silicone is that with increased usage, it leads to the substance coating around the outer layer of hair follicles which will cause hair to feel heavy and give the appearance of unhealthy and damaged hair in the long run. 

It will also clog hair follicles that makes it harder to thoroughly clean the scalp. Silicones are insoluble in water, if built up on scalp, it can cause uncomfortable itchiness as well as affecting hair growth and hair loss. 


MoltoBene is proud to introduce Bene Premium Bluria and Bene Premium Rougeria to Malaysia! They are formulated to be enzyme-rich and are famous for their award winning Double Non-Silicone shampoo and hair treatment formula that uses the best natural ingredients. It's the best way to get intensive penetration, cleansing all impurities on the scalp from roots to tips. They are 100% made in Japan and comes with 4 products for each range. 

Bene Premium Bluria (Purifies and Cleanse)
  • Purifying power with green enzymes - kiwi, green papaya and avocado.
  • 30 minerals and salt from the Dead Sea leaves hair strong and supple. 
  • Conditioning power of mineral-rich green clay and Dead Sea mud provides complete scalp care for a more nourished and cleansed, grease-free scalp. 
  • Fresh fruity top notes, delicate floral middle notes and a musky base note. 
Product list: 
Bene Premium Bluria Delicious SPA Shampoo (RM43.90/530ml)
Bene Premium Bluria Delicious SPA Treatment (RM43.90/530ml) [Conditioner]

Bene Premium Bluria Delicious SPA Hair Mask (RM43.90/210g)


Bene Premium Bluria Delicious SPA Night Care Milk (RM43.90/115ml)

Bene Premium Rougeria (Moisture and Rejuvenating)
  • Conditioning power of red enzymes and strong antioxidants found in apple juice extract, tomato juice and carrot extract. 
  • Rich in carotene that helps to protect against environmental damages. 
  • Hydrating power by the rare Bulgarian Damask rose honey and manuka honey for deep moisture and shine.
  • Healing properties of natural organic oils such as argan, apricots, jojoba, and keratin infusions to repair frazzled hair. 
  • Girly scent of fruity, floral and rose notes. 
Product list: 
Bene Premium Rougeria Delicious Repair Shampoo (RM43.90/530ml)
Bene Premium Rougeria Delicious Repair Treatment (RM43.90/530ml)

Bene Premium Rougeria Delicious Repair Hair Mask (RM43.90/210g)

Bene Premium Rougeria Delicious Repair Hair Oil (RM43.90/40ml)


They are now available exclusively in selected Watsons outlets nationwide. For more information, visit www.bluria.com.my and www.rougeria.com.my. 

 xo, 

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