5 Questions About The New Reebok ZPUMP

No two feet are the same...

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#1 What is the Reebok ZPump Fusion?

Reebok has revolutionised its iconic innovation - The Pump technology – to create the unique ZPump Fusion which boasts a new and exclusive air-filled cage across the heel and upper of the shoe which moulds to any foot, providing a custom, locked-in fit. Combined with the Fusion Sleeve and ZRated outsole, the Reebok ZPump Fusion is the ultimate running shoe.

#2 How does ZPump technology work?

The revolutionary air-filled cage is at the core of Reebok’s ground breaking new running shoe. It is a lightweight, fully customisable, inflatable bladder that wraps around the contours of the foot to deliver a custom fit and lock the foot in place for improved performance.

The air-filled cage is combined with the seamless, lightweight ZPump Fusion Sleeve, that brings together the key components of the shoe, and the ZRATED outsole to ensure better handling and control.

#3 What is so special about ZPump Fusion compared to previous models?

ZPump Fusion is one of the first running shoes to provide a fully customisable fit. No two feet are alike, not even your own left and right foot. Most shoes are built around a factory-developed, wooden or plastic last which is supposed to reflect a standard foot. But a standard size foot does not exist. ZPump Fusion is designed to adapt to you.

Unlike a traditional running shoe which is often made up of over 40 individual parts; the Reebok ZPump Fusion is made up of just three, meaning no unnecessary components or rigid parts that restrict movement in the foot. Each of the three parts in the ZPump Fusion work together to deliver improved fit and control:

1. AIR-FILLED CAGE – The revolutionary air-filled cage is at the core of Reebok’s ground-breaking running shoe. It is a lightweight, fully customizable, inflatable bladder that wraps around the contours of the foot to deliver a custom fit and lock the foot in place to achieve maximum performance
2. THE FUSION SLEEVE – The Fusion Sleeve is the glue that brings together the key components of the ZPump Fusion. A lightweight and seamless compression sleeve, it fuses The Pump technology to any runners foot providing improved control and comfort as they run
3. ZRATED OUTSOLE – The high-spec, underfoot performance that is essential to any running shoe is provided by the ZRATED outsole. Inspired by high performance Z-Rated tires, the edges and underfoot grooves provide  increased handling and control so runners can charge forward with confidence

#4 How was The Pump technology originally created?

The Pump technology was born out of an entrepreneurial vision in 1989. Reebok took a daring approach to design, fuelled by the desire to give athletes something unique. Reebok’s engineers took three completely unrelated items; a rubber bulb from a blood pressure monitor, an air release valve from a bike tyre and an IV bag. From it, they created one of the most forward-thinking innovations and game-changing platforms the footwear industry has ever seen.

#5 Where can you buy the Reebok ZPump Fusion and price?

The Reebok ZPump Fusion (RM469.00) will be available from 10th March 2015 at Reebok One Utama, Nu Sentral, Paragon Stadium Mid Valley, KLCC, Pavilion, JBCC Studio R Sunway Pyramid, Gurney RSH One Utama, Bangsar Shopping Centre, Queensbay Mall, City Square Crossover Sunway Pyramid, City Square and through www.reebok.com.

For more information, visit Reebok One Malaysia Facebook page.

xo, 

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