The PUMA Suede: 45 Years Fresh #ForTheStreet

In 2013, the Future Suede is born.


Future Suede retains the signature 1968 profile of the Classic Suede but that's where all the familial looks end. It's light on weight, light on suede, and has some serious futuristic tweaks: a lightweight bottom, painted midsole, and neoprene tongue. It's decked out with PUMA Trinomic hexagons, heels clips, and eyelets. Not to mention a varnished tonal nylon and synthetic suede Formstrip for an all-over ultramodern aesthetic. It doesn't take a teleport to another 45 years to know that this future will one day become legend. 

The Spring-Summer 2013, PUMA marks The Suede's 45th year of changing the game and the release of the Future Suede, with a massive celebration through contests, events, exhibitions, TV and digital activities across Asia-Pacific. 

Contest #1
The 2058 Future Suede Designing Contest

They are calling for an interpretation of the Future Suede in the year 2058. With the Suede template provided at http://go.puma.com/suedetemplate , 30 top designs submitted to PUMA will be selected and exhibited. The designing contest will begin on 18th January to 1st March 2013. A winning design will be selected to win the grand prize of PUMA products worth RM2000, 2 VIP passes for the PUMA Evolution finale event, and meet & greet with artiste at the event. 

Contest #2
The 'Evolution of Suede' Instagram Contest

This calls the public to post pictures of your personal collection of the Suede, a photo of a favourite street icon or your design of the 2058 Future Suede. Either way, with the hashtag #ForTheStreet, fans can become part of the timeline with other fans, worldwide. PUMA fans can also take pictures with iconic props available in PUMA outlets. The contest starts on the 25th February 2013. 
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For more info on 'Evolution of the Suede', visit http://madeforthestreet.com from 18th February 2013 for the full campaign content. The Future Suede is now available at PUMA outlets in One Utama, Bangsar Village 2, Pavilion KL, Queensbay Mall, Sunway Pyramid, Suria KLCC and The Gardens. 

xo, 

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